A pioneer in sporty footweear, Onitsuka Tiger is once again lighting up Bangkok's streets with its newest collection of smart sneakers featuring the classic stripe designs and a range of other fashion accessories guaranteed to please the new streetwise generation.
The label was established back in 1949 by creative designer Kihachiro Onitsuka who came up with a selection of quirky basketball shoes as a way of comforting fellow Japanese in the years following World War II.
Kihachiro's sneakers, designed to look like a tiger's head, were made with a special technique that was good for the health of the feet. His shoes really took off in the 1960s when Onitsuka Tiger became the favourite brand for athetes around the world.
In 1977, Kihachiro set up a new company and produced a new range of canvas shoes under the Asics umbrella with the slogan "a sound mind in a sound body". Soon his shoes were sellign like hot cakes and the brand expanded to include major markets in America and Europe.
Reincarnated in 2001, Asics Corporation of America decided to launch new sneakers and other fashion accessories under the Onitsuka Tiger label. Just like in the old days, the designs are simple, smart and stripy but come in livelier coulours such as are vivid green, red, yoellow and blue. For those who prefer calmer shades, there's also cream, white and black.
Other grear includes t-shirts, handbags and jackets and you'll find it all at Central Chitlom Deparment Store. Call (02) 793 7900.
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment