Iconic style transcending generations

       Leading fashion house Emilio Pucci is presenting its celebrated "Pucci Girl Exhibition" for the first time in Thailand, featuring images of the brand's iconic styles loved by generations of women around the world. The exhibition is now on view every day at Gaysorn shopping centre at Ratchaprasong intersection.
       From silver screen goddess Marilyn Monroe and '60s international film star Sophia Loren to today's most influential leading ladies like Nicole Kidman and Jennifer Lopez, and supermodels such as Naomi Campbell, Kate Moss and Cindy Crawford, Emilio Pucci's style has adorned generations of the world's most highly visible women.
       The images on show consist of a colourful fusion of editorial shots from cutting-edge fashion magazines as well as archive reportage that reflects the brand's vibrant and flamboyant style.
       The core inspiration underpinning the form of the exhibition is the sinuous, geometric outlines of Pucci's iconic Vivara print motif. This captures the spirit of waves of colour in perpetual movement, a reflection of the Mediterranean Sea,from which Pucci drew his inspiration.
       An exhibition backdrop has been created representing "water" and "lightness", elements taken from Mediterranean locations.Transparent or sanded acrylics are used to im-The images on show reflect the brand's iconic styles loved by bue the realised design with a generations of women around the world.sense of lightness. The objective was to produce the most neutral background possible, without going down the obvious route of white minimalism. The overall result is an ethereal, quasi-transparent canvas that ideally complements and showcases the colour palette that Pucci celebrates.
       The Emilio Pucci brand shot into the fashion scene in the 1950s when the founder created a streamlined ski outfit for a friend who was photographed for Harper's Bazaar .The brand soon became synonymous with jet-set glamour, captivating a new generation of modern and active women. In the 1990s, Emilio's daughter, Laudomia Pucci, took over the business, and in April 2000, she formed an alliance between the Pucci family and French luxury group LVMH that continues until today. Peter Dundas is the brand new creative director.
       For the Pucci Fall/Winter 2009-2010 collection, Peter Dundas took his inspiration from the
       noble heritage of the Palio collection (1957), and juxtaposed it with the freedom and ease of today's vibe.
       Mini-dresses in prints that recall iconic pieces of the past have been reworked to seem washed and faded,then teamed with slouchy butter-soft suede pirate boots. Silk jersey dresses have been reinterpreted with matelasse appliques like fragments of prints with long silhouettes in bright colours held up by gourmette chains.
       The strong contrasts can also be seen with black, bottle green and aubergine-coloured dresses that fade into prints and are worn under coats of mohair-patched fur, leather and gold braiding.